This course develops your knowledge and skills applied to successful entrepreneurial ventures, business to business (B2B) marketing, business to customer (B2C) marketing and marketing in the service industry. As a marketing specialist, you are responsible for generating key revenue in organisations. Marketing determines the products and services offered, prices, the communications (including advertising and promotion), as well as the channels of distribution and retail. Your skill set is also valuable in multiple areas of business including accounting and finance, human resources and management, taxation and law. The importance of marketing has grown over the past decade due to competition and a renewed focus on creating favourable customer experiences. The marketing manager's role has also grown due to increasing internationalisation and rapidly evolving technologies and social media, not to mention growing recognition of the need for sustainability and corporate accountability. All these changes have occurred during an era of increasing accountability. The Graduate Certificate in Global Marketing explores modern marketing in an increasingly dynamic and international business environment.